Practical 'how to' lists of key action points on essential sales and marketing topics, aimed at established and developing businesses.
- How to carry out market research
- How to deliver a presentation
- How to get your literature designed
- How to handle customer complaints
- How to negotiate a sale
- How to plan your PR
- How to prepare a marketing plan
- How to prepare your sales pitch
- How to set up a customer care programme
- How to take a stand at an exhibition
- How to use direct mail
- How to write a mailshot
- How to write a press release
- How to write an advertisement
